Rich Lady Revolution: Rewriting the Money Rules for Female Entrepreneurs

What does it truly mean to be rich? For many women in business, financial success isn’t just about hitting revenue goals—it’s about creating a life of abundance, meaning, and fulfillment.

This is at the heart of the Rich Lady Revolution, a movement championed by Michelle Saunderson and her sister Diane McKendrick, the powerhouse duo behind Those 2 Sisters. In a recent episode of Money with Alpha, Michelle shared her journey from police sergeant to full-time entrepreneur, highlighting the importance of mindset, meaningful money, and the power of trusting your business evolution.

The Evolution of a Business (and a Businesswoman)

Michelle and Diane didn’t start with a polished business model. Instead, they embraced trial and error—throwing “spaghetti at the wall,” as Michelle puts it—to figure out what worked. Their business journey evolved from fitness training for mums to essential oils, coaching, and eventually high-impact women’s retreats.

The lesson? Your business will grow as you grow. Many female entrepreneurs get stuck trying to perfect their offers before launching. But clarity comes through action. Your business doesn’t have to be set in stone—it should evolve with you.

Trust, Partnership, and the Business of Money

One of the biggest challenges Michelle and Diane faced was merging their finances while running a business together. Despite growing up in the same household, they had vastly different money personalities—Michelle being the cautious planner and Diane the risk-taker.

To make it work, they kept their finances separate for four years, only merging them when they had built enough trust. This approach helped them navigate business growth without unnecessary financial strain.

For solopreneurs, the lesson here is: trust yourself and your business decisions. Whether you have a business partner or not, setting clear money boundaries, understanding your financial strengths, and structuring your finances properly can prevent financial stress.

The Myth of Hustle—Why Money Can Come Easily

One of the most powerful shifts Michelle and Diane made was rejecting the idea that making money had to be hard.

Diane, in particular, embraces the mindset that “money flows when I’m in alignment.” She’s anchored in the belief that abundance can come while enjoying life—whether that’s sitting in the sun or water skiing. And the evidence backs it up—she has had multiple instances of making thousands of dollars while doing something she loves.

Too often, women feel guilty about earning money easily, believing that hard work is the only way to be deserving. But as Michelle and Diane show, financial success can be fun, fulfilling, and aligned with your values.

Retreats, Meaningful Money, and a New Definition of Wealth

Through their Rich Lady Revolution, Michelle and Diane run life-changing retreats, guiding women to step into their full power—not just in business, but in life.

Their mission is to help women make meaningful money—wealth that aligns with their values and the life they truly want, not just money for the sake of it.

As female entrepreneurs, we must redefine success beyond just revenue goals. True wealth includes:
✔ Financial freedom without stress
✔ Work that aligns with your purpose
✔ Time for yourself, family, and passions
✔ Confidence in managing your money

Are You Ready to Step into Your Rich Lady Era?

If this resonates with you, it’s time to challenge the old money mindset that says success must be difficult. Wealth can be joyful, easy, and aligned with your best life.

Learn more about Those 2 Sisters and their transformative retreats at Retreats | Those2Sisters.

It’s time to stop playing small. Step into your Rich Lady Revolution today.